The Bullseye Framework, developed by Gabriel Weinberg, is a strategic approach designed to help businesses identify the most effective marketing channels to achieve their goals. It assists companies in pinpointing their key objectives and determining the best marketing strategies to gain traction. This method is particularly valuable for guiding businesses toward success by focusing on channels that offer the highest return. Moreover, it enables organizations to clarify their mission and values, providing insight into the desired direction for the company's growth.

The core concept of the Design Sprint is to build and test a prototype within just five days. By gathering a small team and dedicating a week to focused work, you can quickly move from identifying a problem to testing a solution using a structured, step-by-step approach.

A Design Sprint essentially allows you to fast-forward into the future, enabling you to gauge customer reactions before committing significant time and resources to developing a new product, service, marketing campaign, or any other initiative.

However, the Design Sprint is about more than just efficiency. It offers a smart alternative to traditional office routines, fostering a more respectful and effective way of problem-solving. This approach maximizes team contributions and ensures that your efforts are directed toward work that truly matters.

Startup Time Machine is our proprietary workshop for helping existing brands redefine or strengthen their brand strategy and position.

In this workshop, we imagine that your company doesn't exist and that you were going to launch it as a startup this year!

As we imagine what your company would look like as a modern startup, we identify gaps between the existing and the imagined, and engineer ways to bridge the gap.