Who We Are

Jeff Goldenberg is a Toronto based author, entrepreneur and marketing strategist. Jeff spent 20 years founding and growing startups, culminating with as Head of Growth at Borrowell that introduced Canada’s first free credit score product. Jeff subsequently founded Abacus Agency which helps some of the country’s largest brands with their creative and performance marketing. Jeff has co-founded and grown several cannabis brands in multiple markets, Most recently he partnered with NFL superstar Marshawn Lynch to launch Dodi Blunts in California.

Spending over a decade in the e-commerce industry, Greg Gorzkowski spent years at Shopify as an early employee and was directly responsible for launching some of the company's largest projects including the Government of Ontario. After Shopify, Greg has spent time in an agency setting working on brands like Lindt, New Era, and Buck Mason, and helped build an analytics company Tydo, focusing on custom analytics solutions for enterprise brands on Shopify.